Data driven cost and performance analysis
We optimise our clients’ ROI through data driven cost and performance analysis by taking a deep dive into individual channel performance, holistic analysis through marketing mix models and attribution modelling along with price strategy and cost analysis. Our tools include complex statistics, econometrics as well as machine learning algorithms and artificial intelligence.
Through our analysis we support our client’s decision making and provide blueprints for optimising their return on investment.
Focus on the right target group
Understanding our customers propensities, preferences and behaviour can be a challenging task especially due to ever changing regulatory measures.
With a data driven approach we help our customers gaining insight into behavioural differences while defining more accurate segments so communication efforts can be tailored to their specific needs. Through life-time value analysis we support our clients in their effort to distribute and focus their spending on the right target group.
Our analysis provides easy to use templates which can be integrated seamlessly in their marketing strategy and planning efforts.
Discover the full potential of your data
Though marketing generates potentially the largest data input to companies’ data warehouses these must be aligned with the general strategy. We provide steering tools through our holistic data approach to shorten reporting chains and simplify their decision making.
We support our customers in the cleaning, structuring, and analysing of their data, independent of the source. We eliminate silos and harness the full potential of your data.